Meliá Hotels International, chosen as “most reputable” company in the Spanish tourism industry
Meliá Hotels International is once again positioned as the leading tourism company in terms of corporate reputation according to Merco Empresas. The hotel company, ranked 22nd in the ranking, once again stands out in the classification prepared by the business reputation monitor. The hotel company, in addition to leading its sector, remains in the premium zone of Spanish companies, occupying 22nd place in the overall ranking. This highlights the positive assessment of Meliá by its different stakeholders who trust in the value and potential of the solid company that continues to innovate, both in terms of product and digitalization, offering a unique and quality experience to its customers, as well as remaining committed to ESG. In this regard, it is worth noting that Meliá Hotels International was the most sustainable hotel company in the world according to the S&P Global 2023 Corporate Sustainability Assessment. Meliá Hotels International, founded by Gabriel Escarrer in 1956, is a partner of GMA in the vehicle promoted by Bankinter Investment Victoria Hotels & Resorts, and operates 6 hotels of Atom Hoteles Socimi, including the famous Meliá Valencia or the Sol La Palma, which will open its doors this year after 1,000 days closed due to the volcano. Merco, a benchmark reputational assessment tool in Spain and Latin America that has been analyzing the reputation of companies since 2000, is backed by the market research company Análisis e Investigación. To prepare this report, it has carried out more than 63,435 surveys, seven evaluations and has used 28 sources of information. In addition, it was independently reviewed by KPMG. When evaluating the different companies, factors such as the projection of short and medium-term profits, the success of the business strategy or corporate governance, environmental sustainability and the quality of management are taken into account. Also taken into account are transparency of information, social commitment to the country and contribution to the community, among others.
