GMA lidera las renovaciones hoteleras en Canarias

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GMA, como gestora de los activos hoteleros propiedad de Atom Hoteles Socimi y Victoria Hotels & Resorts, ha llevado a cabo la renovación de numerosos hoteles en Canarias durante los últimos años, convirtiéndose en la compañía con mayor “track record” en el sector, estableciendo una estrategia de inversión recurrente y potente en el archipiélago canario, que aseguran seguirá creciendo. GMA ha apostado por una política de adelantar todos los planes de inversión y procesos de reforma durante la pandemia, consiguiendo así tener la mayoría de los 29 activos de la cartera de Atom renovados. Hotel Labranda Suites Costa Adeje **** (Adeje, Tenerife). Hotel Labranda Costa Mogán **** (Mogán, Gran Canaria). Hotel Sol Fuerteventura Jandía All Suites **** (Jandía, Fuerteventura). Hotel Sol La Palma **** (Puerto Naos, La Palma). Por parte de Victoria Hotels & Resorts también se está llevando a cabo una reforma general de la cartera de activos, de los cuales dos corresponden a ilustres hoteles del territorio canario, en proceso de reforma, y que además traerán la marca Paradisus por primera vez a Europa. Hotel Paradisus Gran Canaria***** (Maspalomas, Gran Canaria). Antiguo Meliá Tamarindos. Hotel Paradisus Salinas Lanzarote***** (Costa Teguise, Lanzarote). Con esto, el volumen de las reformas gestionadas por GMA en los últimos años en Canarias alcanza un total de 110 millones de euros, lo que ha apoyado considerablemente al sector de la construcción y a proveedores locales, sobre todo en época de pandemia. GMA ha establecido unos procedimientos eficaces para desarrollar sus reformas, en las fases de diseño, licitación y obra, siempre alineados con las ideas y estrategias de los operadores y socios que gestionan los activos. Respecto a la imagen y estética, siempre contamos con estudios de interiorismo y arquitectura de referencia en el sector y reconocido prestigio, buscando un proyecto diferente en cada caso según la ubicación, producto, referencia y esencia del hotel. “Utilizamos un diseño vinculado a lo natural, al paisaje canario, a su gama cromática, a la fuerza y escala del entorno natural para generar un concepto de límite entre la tierra y el océano, que nos acompaña de manera integral desde el exterior del hotel, poniendo en valor el mismo, y potenciando su paisajismo, pero con dos mundos especializados que son el hotel de adultos y el familiar con leves matices entre ellos, uno más vinculado al océano, otro más al interior tinerfeño.” En cuanto al producto, oferta y servicios, se introducen habitualmente servicios adicionales como health & wellness, bienestar, bar roof-top en las cubiertas, piscina bali-hai, espacios comerciales, espacios de ocio y variedad de ofertas gastronómicas, contando para ello con los principales operadores locales especialistas en la materia. Comercialmente, se cuenta con operadores externos, con marcas y conceptos que aporten valor y servicio a la explotación, completando así el servicio del propio hotel y nunca compitiendo. Sobre Atom Hoteles Es la primera SOCIMI propietaria de hoteles en España, un vehículo de inversión alternativa especializado en el sector hotelero, promovido por Bankinter en enero de 2018 junto con el gestor de activos inmobiliarios GMA Corporate, y que, a fecha de hoy, tras las dos ampliaciones de capital realizadas, ha atraído a más de 800 accionistas. Su estrategia se basa en constituir una cartera de hoteles de cuatro y cinco estrellas urbanos y vacacionales. Localizados en destinos prioritarios los hoteles de Atom son cedidos en régimen de arrendamiento a largo plazo a operadores de primer nivel nacionales e internaciones y hoteleros independientes. En la actualidad, la cartera de Atom Hoteles SOCIMI cuenta con 29 activos que suman un total de 6.626 habitaciones con un valor de activos superior a los 680 millones de euros. Sobre Victoria Hotels & Resorts Victoria Hotels & Resorts (“VHR”) es un vehículo de inversión promovido por Bankinter, en el que, al igual que Meliá Hotels International (MHI), tiene presencia en el Consejo de Administración además de conservar cada uno una participación del 7.5% respectivamente. GMA actúa como gestor del mismo y cuenta también con presencia en el Consejo. Después de la venta por parte de MHI de ocho hoteles a VHR el pasado 30 de junio de 2021, la Sociedad celebró el pasado 23 de Julio su primer Consejo de Administración con el objetivo de aprobar el plan de reposicionamiento de los activos,su calendario de ejecución y la hoja de ruta de la nueva Sociedad. Dicho plan supone la realización de inversiones por un valor superior a los 125 millones de euros y se llevará a cabo en los años 2021,2022 y 2023. Las inversiones se realizarán para adecuar cada uno de los activos a los estándares de marca, a los requisitos de financiación sostenible y a la demanda de los clientes futuros. Los planes de reposicionamiento serán la base que permita generar valor, atributos excepcionales y singulares en su oferta. Se han iniciado ya los trabajos para aprovechar la plena recuperación del sector en los próximos meses y poder tener finalizadas las obras lo antes posible. Los hoteles incluidos en Victoria Hotels & Resorts son: ‘Gran Meliá Victoria’ en Palma de Mallorca; ‘Meliá Tamarindos’ en Las Palmas de Gran Canaria; ‘Meliá Granada’ ; ‘Sol Beach House Menorca’; ‘Meliá Salinas’ , en Lanzarote; ‘Innside Bosque’ , en Palma de Mallorca; ‘Meliá Atlanterra’en Barbate (Cádiz); e ‘Innside Zaragoza’. Salvo el ‘Innside Bosque’ e ‘Innside Zaragoza’, cuyas reformas han sido completadas recientemente, los otros seis hoteles que componen el vehículo son el objeto del plan de reposicionamiento integral mencionado arriba. Sobre GMA Corporate GMA es un inversor independiente y gestor de vehículos de Real Estate, especializado en activos y proyectos inmobiliarios con subyacente hotelero. En sus más de 20 años de experiencia en el mercado nacional e internacional ha gestionado inversiones propias y de terceros, asumiendo diferentes roles en función de la tipología de vehículo, desde la gestión pura a la figura de inversor-gestor. En los últimos años, el equipo ha participado en más de 400 transacciones y proyectos hoteleros y ha asesorado operaciones hoteleras por valor de más de 5.000 millones.

Les Corts Hotel in Barcelona acquired by Atom Hoteles SOCIMI will be operated by ILUNION Hoteles

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IT IS THE FIRST INVESTMENT OF THE SOCIMI IN BARCELONA AND THE FIRST OPERATION WITH ILUNION HOTELES Last March, the SOCIMI acquired the 4-star hotel with 213 rooms, located in les Corts, next to the Camp Nou and the University of Barcelona at the end of March. The operation is the first “post covid” operation for Atom Hotels SOCIMI. The company is working on the asset refurbishment and replacement project together with Ilunion, as is customary in vehicles managed by GMA, where practically all the assets are refurbished, in conditions to compete and in the process of being repositioned. Work is underway on a rebranding plan to comply with accessibility standards and other points closely related to corporate social responsibility, such as environmental sustainability, energy efficiency and water optimization, and the structures for carrying out supply policies and recycling, or the preparation of food under sustainable criteria, among others. Let us remember that all the CSR criteria are the hallmark and standard of the hotel chain, proof of this is that Ilunion at an aggregate level obtains a rating of 2.5 Ecostars (sustainability seal that analyzes environmental sustainability criteria) in, a figure higher than the national average, which is around the two Ecostars. “I am especially excited about this first investment in Barcelona and incorporating Ilunion as an operator into our hotel portfolio, in addition to the synergies in ESG and Corporate Social Responsibility with our ecosystem; Also noteworthy are the facilities that the outgoing operator, Senator, has given us. With this operation we hope to contribute to the return of this market, to the top of the rankings, as one of the best destinations in the world”, declared Víctor Martí, founder and CEO of GMA. The operation reinforces the positive data of the sector regarding Barcelona, which already closed 2021 with a record real estate investment. Barcelona continues to be a consolidated international destination and in this year 2022 its level of post-COVID recovery is accelerating, with the return of the international market, among others the American and Arab markets. The GMA team continues to analyze operations in the city and other prime locations both nationally and internationally. The SOCIMI closed the 2021 financial year with revenues of 36.4 million euros, and also achieved a consolidated net result of 12 million euros. “With this operation, we optimize our resources, continue to generate value for Atom shareholders and implement our investment strategy to expand our portfolio of quality hotels, managed by accredited operators,” says Víctor Martí, founder and CEO of ATOM Hotels SOCIMI. About ATOM Hoteles It is the first SOCIMI that owns hotels in Spain, an alternative investment vehicle focused on the hotel sector, promoted by Bankinter in January 2018 together with the real estate asset manager GMA, and which, to date, after the two extensions of capital made, has attracted almost 800 shareholders. Its strategy has been based on creating a portfolio of four and five-star urban and holiday hotels, in priority destinations and assigned under a long-term lease to top-tier national and international operators and independent hoteliers. ATOM’s portfolio currently consists of 29 establishments, with a total of 6,839 rooms, with a value of assets under management of more than 700 million euros. About GMA Independent investor and manager of real estate investment vehicles, specialized in real estate assets and projects with a hotel underlying. In its more than 20 years of experience in the national and international market, GMA has managed and participated in third-party investments, assuming different roles depending on the type of vehicle, from pure management to the figure of investor- manager. In recent years, the team has participated in more than 400 transactions and hotel projects worth more than 5,000 million euros. Currently, it manages more than 1,100 million euros in assets. Its parent company is GMA Capital, founding partner of ATOM Hoteles SOCIMI and Victoria Hotels & Resorts together with Bankinter. About Bankinter Bankinter is the fourth Spanish bank by value on the Stock Market and the most solid in the Spanish financial system. Bankinter Investment, the entity’s Investment Banking area, has promoted an important alternative investment platform that has become a benchmark in the Spanish market. In the last five years, it has successfully launched 16 alternative investment vehicles with committed capital of 3,200 million euros, hand in hand with expert managers in various sectors. Bankinter Investment has a portfolio of assets that represent a committed investment of nearly 6,000 million euros, including project financing. For the management of the assets, it has followed the model of associating with an expert company in each investment segment of each fund or SOCIMI, such as renewable energies, the hotel sector, the logistics real estate sector, student residences, infrastructures, commercial areas, private equity and venture capital.

The leading SOCIMI in Spain acquires The Senator Barcelona Hotel

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Atom Hoteles SOCIMI acquires the 4-star, 213-room Hotel Senator Barcelona, located in les Corts, next to the Camp Nou and the University of Barcelona. It is a property of more than 20,000 square meters. The operation is the first “post covid” of Atom Hoteles SOCIMI. Barcelona has not ceased to be an investment objective, despite the difficult situation in which the destination finds itself and will continue to be so as long as conditions are met, especially for institutional investors such as Atom Hoteles SOCIMI. The buyer is the first institutional investor of hotels in Spain since 2018, the year of incorporation of the company led by Bankinter and GMA. This is a great operation, which is the first investment in Barcelona, a city where I have developed a considerable part of my professional career and in which we hope to contribute to the return to the top of the international rankings, as one of the best destinations in the world”. Victor Marti Gilabert has stated. The operation reinforces the positive data of the sector with respect to Barcelona that already closed 2021 with a record real estate investment of more than 3,600 million euros. The GMA team continues to analyse more operations in the city and other prime locations both nationally and internationally, to the extent that Barcelona remains a consolidated international destination. The Mobile World Congress Barcelona marked a turning point and the return to normality. The hotels of the city face the spring with an intense activity, with about 40 events registered for the coming months of at least a thousand attendees, which marks the path of recovery. The company is working on the plan to reform and replace the asset, as usual in the vehicles managed by GMA, where practically all the assets are renovated and, in a position, to compete. “With this operation, we optimize our resources, continue to generate value for Atom shareholders and implement our investment strategy to expand our portfolio of quality hotels, managed by accredited operators,” says Víctor Martí, founder and CEO of ATOM Hoteles SOCIMI.   About Atom Hotels It is the first SOCIMI that owns hotels in Spain, an alternative investment vehicle specialized in the hotel sector, promoted by Bankinter in January 2018 together with the real estate asset manager GMA Corporate, and which, to date, after the two capital increases carried out, has attracted more than 800 shareholders. Its strategy is based on building a portfolio of four- and five-star urban and holiday hotels. Located in priority destinations, Atom hotels are leased on a long-term basis to top- tier national and international operators and independent hoteliers. Currently, the portfolio of Atom Socimi Hotels has 28 assets totalling 6,626 rooms with an asset value of more than 680 million euros. About GMA Corporate GMA is an independent investor and manager of Real Estate vehicles, specialized in real estate assets and projects with hotel underlying. In his more than 20 years of experience in the national and international market, he has managed his own and third-party investments, assuming different roles depending on the type of vehicle, from pure management to the figure of investor-manager. In recent years, the team has participated in more than 400 hotel transactions and projects and has advised hotel operations worth more than 5,000 million. Today, GMA Corporate manages more than €1 billion in assets. Its parent company is GMA Capital, promoter partner together with Bankinter of Atom Hoteles SOCIMI, S.A. and Victoria Hotels & Resorts together with Bankinter. About Bankinter Bankinter is the fourth Spanish bank by value on the stock market and the most solid in the Spanish financial system. Bankinter Investment, the Investment Banking area of the entity, has promoted an important alternative investment platform that has become a benchmark in the Spanish market. In the last five years it has successfully launched, with the help of expert managers in various sectors, 16 alternative investment vehicles with a committed capital of 3,200 million euros. Bankinter Investment has a portfolio of assets that represent a committed investment of about 6,000 million euros, including the financing of projects. For the management of the assets, it has followed in all vehicles the model of partnering with an expert company in each investment segment of each fund or Socimi, such as renewable energies, the hotel sector, the inmologistic sector, student residences, infrastructures, commercial surfaces, private equity and venture capital.

HIP Today’s News: Víctor Martí Gilabert, participates as the first investment group in hotels in Spain

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“M&A Challenges and opportunities in the market” Víctor Martí Gilabert, Founder of GMA, Atom Hoteles Socimi and Victoria Hotels and Resorts, participates in the round table at HIP entitled “M&A Challenges and Opportunities of the Market”   Today, March 8, the round table on hotel investment was held in Madrid, within the framework of HIP that has once again filled different IFEMA pavilions, with three of the main business leaders in the sector. From GMA, we thank Deloitte and especially Marc Molas, the opportunity he has given to Víctor Martí Gilabert (founder and CEO of GMA) to participate in one of the discussion tables to present his opinion, investment criteria and discuss business models and relationship contracts between owners and hotel chains and brands, in order to successfully face the challenges and opportunities of the market. The participants have shown their opinion and visualized the future trends in the current complex situation in contrast to the high level of interest aroused by the hotel investment market in Spain and, extensively, in Europe, but especially in the main destinations of the Mediterranean. It has been a lively and interesting debate around the investment made in many of the destinations and tourist assets of our country in recent months, and planned for 2022, by investors, operators, and hotel groups in their assets, with the aim of repositioning them and raising the quality of tourism demand.   About GMA Corporate GMA is an independent investor and manager of Real Estate vehicles, specialized in real estate assets and projects with hotel underlying. In his more than 20 years of experience in the national and international market, he has managed his own and third-party investments, assuming different roles depending on the type of vehicle, from pure management to the figure of investor-manager. In recent years, the team has participated in more than 400 hotel transactions and projects and has advised hotel operations worth more than 5,000 million. Today, GMA Corporate manages more than €1 billion in assets. Its parent company is GMA Capital, promoter partner together with Bankinter of Atom Hoteles SOCIMI, S.A. and Victoria Hotels & Resorts together with Bankinter.

The renovated Meliá Valencia Hotel reopens, the most emblematic of the city

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Meliá Hotels International and GMA administrator of ATOM Hoteles SOCIMI, owner of the property, undertake a broad reform of the establishment, demonstrating their commitment to raise the quality of the offer in the city and the recovery of tourism. Meliá Valencia, one of the most renowned hotels in the city of Valencia, reopens its doors today January 24 after a complete renovation of its facilities. It is a commitment of the hotel company and the Socimi to raise the value proposition for the client and boost the competitiveness of the destination at a time of recovery. With the commitment of both parties to maintain the quality of its assets and offer the best brand experience and following the strategy by GMA / Atom Hoteles to advance important investments in its assets, it has executed a total investment of more than €10 million. The Meliá Valencia Hotel has made an improvement in the main facilities, among which the expansion of the common areas stands out, with the renovation of the lobby in which the restaurant and the hotel bar are integrated, and in which the spaciousness of the space and a design decoration, current and elegant, predominates. The common areas of the Meliá Valencia also take center stage outside, where the hotel will inaugurate this spring a new swimming pool and a solarium. This space will also have a restaurant area, thus creating a leisure area that can be enjoyed by both guests and local customers. This outdoor area, thanks to its new facilities and the privileged climate of the destination, will also be a perfect location for holding events. Partnering with leading professional operators, the Meliá Valencia has also renewed its wellness offer, with a new gym where guests will have the latest technology with virtual and personal training. Allocating more than 1000 square meters to its spaces dedicated to wellness, including the aforementioned gym, Meliá Valencia is committed to offering a complete wellness experience to its customers with a Spa area that will include swimming pools, treatment cabins and Turkish baths. The Spa, of which details are being finalized, is expected to be ready in the coming weeks. To all these renovations and new services, an ambitious interior design project is added that will involve the reform of 70 exclusive rooms and suites The Level and the creation of its Executive Lounge. We have also worked on the concepts and areas of F&B of the Hotel to offer a varied offer in the Hotel, with the opening of the spaces and terraces to local customers. With the incorporation in the coming weeks of a cocktail bar and gastronomic space of international level. “After a very complex few months for the sector, we want our hotels to return to activity by providing even more value to the destinations. Therefore, we believe that, after the reform, Meliá Valencia will be in a very favorable position to attract demand back to the city” explains André P. Gerondeau, Chief Operating Officer of Meliá Hotels International. The Meliá Valencia already has extensive experience and an impeccable reputation as a business hotel, standing out for its spaces dedicated to the MICE segment that include 21 versatile meeting and banquet rooms, as well as different unique spaces for private events and a terrace, on the 30th floor, located at the highest point of Valencia. Thanks to the investments made, incorporating new spaces and services, the hotel will also position itself as a benchmark in leisure tourism, standing out for offering experiences linked to well-being, gastronomy, and design. “We have taken advantage of this valuable time to rethink the spaces, concepts and services that a unique Hotel like this must offer, which becomes the reference of Hospitality and service in Valencia, for all visitors to the city “said Víctor Martí, Founder & CEO of GMA / Atom Hotels.   About Meliá Hotels International Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International has more than 380 hotels open or in the process of opening in more than 40 countries under the brands Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, The Meliá Collection, INNSiDE by Meliá and Sol by Meliá, as well as a wide portfolio of hotels under the Affiliated by Meliá label. The Company is one of the world’s leading companies in the holiday hotel segment and its experience in this field has allowed it to consolidate itself in the growing market of leisure-inspired urban hotels. Its commitment to responsible tourism has made it be recognized as the most sustainable hotel company in Spain and Europe in 2021 according to the latest Corporate Sustainability Assessment of S&P Global, as well as the seventh company in the world (and first in the tourism sector) in sustainable management, according to the Wall Street Journal and the only Spanish tourism company among the “Europe’s Climate Leaders 2021” according to the Financial Times. Meliá Hotels International is also part of the IBEX 35 and is the Spanish hotel company with the best corporate reputation (Merco Ranking). For more information, visit www.meliahotelsinternational.com   About Atom Hotels It is the first SOCIMI that owns hotels in Spain, an alternative investment vehicle specialized in the hotel sector, promoted by Bankinter in January 2018 together with the real estate asset manager GMA Corporate, and which, to date, after the two capital increases carried out, has attracted more than 800 shareholders. Its strategy is based on building a portfolio of four- and five-star urban and holiday hotels. Located in priority destinations, Atom hotels are leased on a long-term basis to top-tier national and international operators and independent hoteliers. Currently, the portfolio of Atom Socimi Hotels has 28 assets totalling 6,626 rooms with an asset value of more than 680 million euros.   About GMA Corporate GMA is an independent investor and manager of Real Estate vehicles, specialized in real estate assets and projects with hotel underlying. In his more than 20 years of experience…

Labranda Suites Costa Adeje: Culminación de la obras de acondicionamiento y reformas

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GMA junto a Meeting Point han llevado a cabo la renovación del Hotel Labranda Suites Costa Adeje **** (Adeje, Tenerife) y ha abierto hoy sus puertas los huéspedes. El hotel, ha sufrido un cambio integral en cuanto a su imagen, producto y servicios y se sitúa en la Avenida Bruselas, en Costa Adeje, en la denominada “milla de oro” de referencia turística donde se ubican los mejores hoteles del destino, de cuatro estrellas superior, cinco estrellas y cinco Gran Lujo.

EXCELTUR – inicio del proceso de invitaciones al XI Foro

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Hoy EXCELTUR ha hecho público el programa del XI Foro que tendrá lugar en la víspera de FITUR. Les sugerimos que visiten la microsite/página web https://11foro.exceltur.org/ que contiene la información más detallada sobre el Foro, programa, ponentes y formularios de inscripción, así como un resumen audiovisual de las principales intervenciones, tanto del pasado Foro de enero del 2020, como de todos los anteriores, Puede inscribirse pinchando en el siguiente botón: [sf_button colour=”accent” type=”standard” size=”standard” link=”https://11foro.exceltur.org/inscripcion/” target=”_blank” icon=”” dropshadow=”no” rounded=”no” extraclass=””]INSCRIPCIÓN[/sf_button]  

GMA junto a Meeting Point han llevado a cabo la renovación del Hotel Labranda Suites Costa Adeje

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GMA junto a Meeting Point han llevado a cabo la renovación del Hotel Labranda Suites Costa Adeje **** (Adeje, Tenerife) y ha abierto hoy sus puertas los huéspedes.  El hotel, ha sufrido un cambio integral en cuanto a su imagen, producto y servicios y se sitúa en la Avenida Bruselas, en Costa Adeje, en la denominada “milla de oro” de referencia turística donde se ubican los mejores hoteles del destino, de cuatro estrellas superior, cinco estrellas y cinco Gran Lujo.

Spain Hotels & Chains Report 2021

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This report provides a snapshot of a fascinating moment in hospitality. Will we see the direction of the industry change forever? Spain remains attractive for both domestic and international hotel chains. This appeal is being reinforced as a consequence of the pandemic as well-established investors and chains continue to absorb independent hotel owners and chains looking for a way to extend the useful economic lives of their properties and improve the strength of their balance sheets. VIEW REPORT +