ATOM Hotels receives authorization to reopen the Hotel Avenue Louise Trademark Collection by Wyndham in Brussels after a full refurbishment to bring the hotel in line with regulations and comply with the standards of the new Design hotel brand.
ATOM Hoteles has advanced the CapEx plans foreseen for the next few years in most of its assets. The hotel was the first international asset of the SOCIMI (REIT) portfolio, which it acquired end of January 2020. The hotel is located in the heart of Brussels, in one of the most central, commercial and prestigious streets of the city, “Avenue Louise”. The reform and rebranding project under Wyndham standards has been carried out with a by the Art Nouveau inspired design, a style typical of many of the emblematic buildings, embassies and luxury shops that make up this avenue, and whose leading architect is Víctor Horta.
GMA Corporate has carried out the reform process and for this it has hired the services of the interior design studio G&D Contract, a hotel division of the Gaston and Daniela group with more than 25 years of experience in the sector with emblematic projects such as Hotel ME in London, Das Stue from Berlin, the Gran Hotel Inglés and the Relais & Chateaux Heritage Hotel in Madrid.
The renovation scope includes a new Lobby with restaurant and bar on the ground floor, with an integrated vertical garden that floods natural light into the space. The updating and fine-tuning of the rooms, an executive floor, a fitness area and the creation of a unique MICE business centre on the top floor of the attic. In addition to this, an ambitious plan has been projected to improve the building’s thermal envelope and improve its energy efficiency.
The rebranding reform project with Wyndham has sought to offer travelers a welcoming and warm space. The soft tones such as grays, mustard yellows, golds, browns and olives predominate in the spaces, as well as the use of wallpapers, textiles such as velvet, the prominence of natural and vegetable elements and the use of furniture and lighting with elongated curves and sinuous linear shapes take us back to the Art Nouveau origins of this magnificent avenue.
The new lobby adapts to the current needs of customers, transforming into a collaborative lounge where you can connect with other travelers and locals, where the reception takes a back seat. A large counter in the center of the space functions as a reception and a bar at the same time, focusing on operational efficiency.
In the rooms, a change has been sought following Wyndham standards, with a warm and neutral style in accordance with the hotel’s design, headboards upholstered in soft colors, smooth textured walls and Art Nouveau furniture, following the aesthetics of the area.
Likewise, the main facilities have been updated, extending their useful life and laying the foundations for, in the future, to be able to introduce more energy efficient systems, with an emphasis on everything related to thermal insulation.
In this way, and being very aware of the exceptional situation that we are experiencing, Atom has wanted to take adversity with resilience and transform it into an opportunity to continue improving its assets and prepare for the return to normality with an eye toward ensuring that its hotels continue competing at the first level.
The Trademark Collection by Wyndham hotel, managed by Hotel Collection International, hired Esther Pisonero as hotel director last year to lead the repositioning of this boutique hotel.
About Atom Hoteles
It is the top hospitality SOCIMI (REIT) in Spain, an alternative investment vehicle specialized in the hotel sector, promoted by Bankinter in January 2018 together with the real estate asset manager GMA Corporate, and which, to date, after the two capital increases carried out, has attracted almost 800 shareholders.
Its strategy is based on building a portfolio of four- and five-star urban and holiday hotels, in prime destinations and assigned under long-term lease to first-rate national and international operators and independent hoteliers.
Currently, the Atom Hoteles SOCIMI portfolio is made up of 28 assets, totaling 6,626 rooms, with an asset value of more than 700 million euros.
About GMA Corporate
GMA is an independent investor and manager of Real Estate investment vehicles, specialized in real estate assets and projects with a hotel underlying. with more than 20 years of experience in the international market.
About Wyndham Hotel&Resorts
Wyndham Hotel&Resorts is the largest hotel franchising company in the world!
More than 9000 Hotels, in 80 countries with 20 different hotel brands
Wyndham Hotel&Resorts makes travel possible for all. From big cities and small towns to beachfront resorts and highway hotels, our 20 iconic brands bring a diverse perpective to the travel experience. With friendly service, thoughful amenities, and a range of options for the everyday traveler, Wyndham will be there to welcome you wherever you go.
About TRADEMARK by Wyndham
Leave your Mark: A collection of unique independent hotels, Trademark Collection celebrates the individuality of each of its properties and enables guests to experience every destination on their own terms.
The Trademark Hotel Collection by Wyndham is defined by a spirit of independence and individuality, offering a unique and distinctive experience at each location. Operating on the principle that travel is deeply personal, hotels provide guest with the opportunity to experience the destination on their own terms. With ample meeting spaces and exciting destinations, Trademark is ideal for both business and leisure travelers.